Content Marketing Specialist, Optimization

Company: Indeed
Location: Kenner
Posted on: May 8, 2022

Job Description:

**SALARY RANGE**

Austin 59,000 - 82,000 USD per year

**YOUR JOB**

We're seeking a content marketing specialist to support increasing the visibility of helpful content to help SMBs hire and grow their businesses. You are a resilient self-starter and find a learning opportunity in every situation. You will help:

**Responsibilities:**

- Manage content optimization and publication based on audience/keyword research and past performance -

- Collaborate with content, data and SEO partners to understand content program performance and impact to make strategic decisions
- Support cross-functional efforts for content optimization including landing page copy testing -
- Identify opportunities to test content changes across templatized content -
- Develop a deep understanding of Indeed's content style, voice, brand, and products across various markets -
- Strive for content excellence by ensuring it adheres to relevant style guides, legal guidelines and SEO best practices

**WHO YOU ARE**

- 2+ years of experience in journalism, multimedia production, copywriting, editing, or marketing

- 2+ years of experience using SEO tools (e.g., ahrefs) and/or analytics platforms (e.g., Google Analytics, Adobe Analytics) -
- Strong analytical skills and enthusiasm for data-driven marketing
- Clear, constant and actionable communication
- Creative, collaborative, yet independent, able to multitask, prioritize and remain flexible in an evolving environment
- Takes ownership of business problems to find actionable solutions
- Experience with content management systems such as WordPress, Contentful or another CMS

**WHO WE ARE**

Our Marketing team helps job seekers and employers around the world discover Indeed. Whether creating impactful advertising, coding bidding algorithms, or looking for the news stories in Indeed's labor data, Indeed marketers bring diverse skills to help shape and share Indeed's story.

**OUR MISSION**

As the world's number 1 job site*, our mission is to help all people get jobs. We strive to cultivate an inclusive and accessible workplace where all people feel comfortable being themselves. We're looking to grow our teams with more people who share our enthusiasm for innovation and creating the best experience for job seekers.

(*comScore Total Visits, September 2021)

**SALARY RANGE DISCLAIMER**

The base salary range represents the low and high end of the Indeed salary range for this position. Actual salaries will vary depending on factors including but not limited to location, experience, and performance. The range listed is just one component of Indeed's total compensation package for employees. Other rewards may include quarterly bonuses, Restricted Stock Units (RSUs), an open Paid Time Off policy, and many region-specific benefits.

**EQUAL OPPORTUNITIES AND ACCOMMODATIONS STATEMENT**

Indeed is deeply committed to building a workplace and global community where inclusion is not only valued, but prioritized. We're proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, family status, marital status, sexual orientation, national origin, genetics, neuro-diversity, disability, age, or veteran status, or any other non-merit based or legally protected grounds.

Indeed is committed to providing reasonable accommodations to qualified individuals with disabilities in the employment application process. To request an accommodation, please contact Talent Attraction Help at 1-855-567-7767, or by email at TAhelp@indeed.com at least one week in advance of your interview.

**FAIR CHANCE HIRING**

We value diverse experiences, including those who have had prior contact with the criminal legal system. We are committed to providing individuals with criminal records, including formerly incarcerated individuals, a fair chance at employment.

**OUR POLICIES AND BENEFITS**

View Indeed's Applicant Privacy and Accessibility Policies -- -https://www.indeed.com/legal/indeed-jobs

Learn about our global employee perks, programs and benefits - -https://benefits.indeed.jobs/ - -

Where legally permitted, Indeed requires all individuals attending or working out of Indeed offices or visiting Indeed clients to be fully vaccinated against COVID-19. For positions that can only be performed at an Indeed office, candidates must be fully vaccinated against COVID-19 and present acceptable proof of vaccination by the date of hire as a condition of employment. For positions that require some in-office work or in-person client meetings, exceptions to these in-office or in-person job requirements may be made at the discretion of the business through June 2022, at which point full vaccination will be required. Indeed will consider requests for reasonable accommodation as required under applicable law. To qualify as being fully vaccinated against COVID-19 there should have been a two week period after receiving the second dose (or any government recommended booster shot) in a 2-dose COVID-19 vaccine series, or a two week period after receiving a single-dose (or any government recommended booster shot) in a single dose COVID-19 vaccine.

Keywords: Indeed, Kenner , Content Marketing Specialist, Optimization, Other , Kenner, Louisiana